Cambridge Hyundai

Hyundai continues to be in the fast lane as it has taken things up yet another notch by more than doubling the growth rate of its brand value.

Hyundai Motor Company climbed up 4 spots to Number 61 on Interbrand's 2011 Best 100 Global Brands list, giving Hyundai the status of "Fastest Growing Brand."

Interbrand calculated Hyundai's value at $6 billion, an industry-best 19.3 per cent increase over 2010, and growing faster than any other automaker.  Hyundai displayed the most memorable performance continuing from the previous year, despite a growth slowdown of global brands.

"Such rapid brand growth reflects Hyundai's ever-improving status in the global market," said Won Hong Cho, Hyundai's chief marketing officer.  "Going forward, Hyundai will strive to become the most admired automotive brand by providing new experiences and values that exceed expectations in our own unique way."

Hyundai really upped its ante at the 2011 Detroit Motor Show when it was announced they were committed to making "Modern Premium" vehicles.

This is evident in the new 3-door Hyundai Veloster, the roomy Elantra, and the Sonata Hybrid - the first hybrid to use lighter, smaller, lithium-polymer battery technology.

Hyundai first entered the Interbrand Top 100 at Number 84 back in 2005 with a value of $3.5 billion and has steadily increased.

Interbrand is a globally recognized and respected brand consulting firm based out of the U.K.  It carries out annual brand equity value assessments of global top brands to select the Best 100 Global Brands.